PE4EY Physical Education for Early Years Privacy Policy. 

Last updated: 13/10/2025
Business name: Physical Education for Early Years - PE4EY
Email: info@pe4ey.com
Governing law: England & Wales

1. Introduction

This Privacy Policy explains how PE4EY (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit our website, purchase resources, or subscribe to our services.

We are committed to safeguarding your privacy and ensuring that your personal data is handled in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or providing your personal information, you agree to the terms of this Privacy Policy.

2. Who We Are

Physical Education for Early Years (PE4EY) is a sole trader business operated by Sean Humble, providing educational PE resources, teacher CPD materials, and online support for Early Years professionals.

If you have any questions about this policy or how we handle your data, please contact:
info@pe4ey.com

3. Information We Collect

We may collect and store the following types of personal information:

a. Information you provide directly

• Name and contact details (email, school name, job role, etc.)

• Billing and payment details (handled securely by third-party providers)

• Account login details (if you register for subscriptions or digital access)

• Messages or enquiries sent via our website or email

b. Information collected automatically

When you visit our website, we may collect:

• IP address and browser type

• Website usage data (pages visited, time on site, etc.)

• Cookie and analytics data (see our Cookie Policy)

4. How We Use Your Information

We use personal data for the following purposes:

• To process orders, subscriptions, and payments

• To provide access to digital products and resources

• To communicate with you about your purchases or updates

• To improve our website, products, and services

• To send relevant educational updates or newsletters (only with your consent)

We never sell or rent your information to third parties.

5. Legal Basis for Processing Data

We process your personal data based on one or more of the following legal grounds:

• Contractual necessity: to deliver products or services you’ve purchased

• Consent: when you opt into newsletters or marketing communications

• Legitimate interests: to improve services, protect our business, or prevent misuse

• Legal obligation: to comply with accounting or tax requirements

6. Payment Information

Payments on the PE4EY website are processed securely by third-party providers (e.g., Stripe, PayPal).
PE4EY does not store or have access to your full payment card details.
We only receive limited information necessary to confirm your payment.

7. Data Storage and Security

We take appropriate technical and organisational measures to protect your data from unauthorised access, loss, misuse, or disclosure.

All information is stored securely on password-protected systems. Only authorised personnel can access your data for legitimate business purposes.

8. Data Retention

We retain personal information only for as long as necessary to:

• Fulfil our contractual and legal obligations

• Maintain accurate business and financial records

• Provide ongoing access to your purchased resources

After this period, data is securely deleted or anonymised.

9. Sharing of Information

We may share limited personal data with trusted third parties who help us operate our business — such as payment processors, email providers, or website hosts.

These partners are required to handle your information securely and in compliance with UK GDPR.
We will never sell or disclose your data for marketing or profit purposes.

10. Your Rights

Under UK data protection law, you have the following rights:

• Access: Request a copy of the personal data we hold about you.

• Correction: Ask us to correct inaccurate or incomplete information.

• Deletion: Request deletion of your data (“right to be forgotten”).

• Restriction: Limit how we process your information.

• Objection: Object to certain processing activities (e.g., marketing).

• Data portability: Request transfer of your data to another provider.

To exercise any of these rights, please contact info@pe4ey.com.
We aim to respond to all requests within 30 days.

11. Email Communication and Marketing

We may send you emails about new resources, events, or updates if you have opted in.
You can unsubscribe at any time by clicking the “unsubscribe” link in any email or contacting us directly.

12. Cookies

Our website uses cookies to enhance your browsing experience and gather analytics data.
For full details, please see our Cookie Policy, which forms part of this Privacy Policy.

13. Links to Other Websites

Our website may contain links to other educational or partner sites.
PE4EY is not responsible for the privacy practices or content of external websites.
We encourage you to read the privacy policies of any linked sites you visit.

14. Updates to This Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page with a new “Last updated” date.
We encourage users to check periodically for updates.

15. Contact Us

If you have questions, concerns, or requests about your personal data, please contact:
info@pe4ey.com

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) via www.ico.org.uk.